![]() ![]() Six newsletter samples examples from my inbox In other words, they offer something of value to the reader. Think of emails you like reading - they have a distinct voice, they’re interesting, maybe they’re funny, they probably provide some kind of utility. ![]() They know how to deliver the right message at the right time to the right person. Good newsletters like all good marketing understand their audience and cater to their needs and interests. The number one reason that newsletters fail? They are about you and not about your reader. Personally, I hate selling and that’s why I like newsletters - they help you sell without selling by making your brand relatable and trustworthy so when it comes time to buy people think of you first. You can humanise your brand- Peter Drucker, sometimes referred to as the grandfather of modern marketing said “The aim of marketing is to make selling superfluous”. You have a receptive audience- because readers must opt-in to receive your content you’re starting from a position of strength and speaking to an audience that wants to hear what you have to say. You control the distribution- unlike social media, you control who sees your message and not an ever-changing algorithm. Still not convinced, here are 3 more powerful reasons to consider email newsletters. A well-crafted newsletter could be your business’ secret weapon to keep your brand top of mind among consumers. So if you are like Vicki and think the world doesn’t need one more newsletter - think again. A study by Bluecore found that email is still the most preferred and most personal way consumers like to engage with brands across generations - 74% of Baby Boomers, 72% of Gen X, 64% of Millennials, and 60% of Gen Z prefer email communication. Īnd in terms of your customers, they also seem to like receiving emails. Together these two stats explain why leading marketers still believe that “email reigns supreme” and why 4 out of 5 respondents say they’d rather give up social media than email marketing according to Litmus. The DMA found that email generates £42 for every £ spent - that’s a return on investment of 4,200%! The thing to remember is that just because you don’t read your newsletters doesn’t mean newsletters don’t work.Įmails not only get opened - Campaign Monitor found that the average open rate is between 21.5% across all industries in 2021 - that’s 66,000,000,000 opened emails - they also offer an incredible return on investment. In this post, we’ll take you through the stats, discuss why so many newsletters fail and how to develop a newsletter that gets results. So what’s the real story? How many of those 306 billion emails get opened and what impact do they have on customers and the businesses that send them? According to Statista, more than 306 billion emails are sent and received each day. So why bother?”Īnd it’s true we all receive loads of business emails. “Does anyone want another newsletter?” Vicki asked, “I sign up for loads of newsletters and never have time to read them. Vicki had just hired a blogger as part of her content marketing strategy and wasn’t sure she could justify spending more money developing a newsletter. You can also choose between dog or sloth facts.“Are newsletters worth the effort?” a client asked me recently. When you sign your friend up for this Cat Facts, he will receive daily texts about felines. This amusing app spams your friend with facts about cats. We searched Google Play to find the best funny prank apps, but we also checked out suggestions from Easy Tech Trick, Reddit, and Fueled. You can either sign them up for these apps or download them yourself and then mess with your coworkers or friends by sending them funny stuff or prank calling them. To compile our list of funny things to sign your friends up for phone, we found the best apps to prank your friends via phone. If you get a chance, you can find some funny things to sign your friends up for email, as well. Cell phone number pranks like new number prank and similar are a bit outdated, don’t you think? Well, read the list below and you’ll see we were right. There are lots of pranks to play over the phone and so many ways to mess with your friends using our smartphones. If you catch your friend off guard, you can use the opportunity to sign him up for a funny app, and then just sit back and watch. Nowadays when everyone’s attached to their smartphones and literally staring at them all day, what’s the best way to pull a prank on your friend then by using his favorite device-the smartphone? Funny cell phone pranks never seize to be amusing.
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